You're getting 20-30 DM replies per week but only closing 1-2 sales. The conversion from reply to purchase is way below where you'd expect based on other operators' numbers. Something between 'they replied' and 'they bought' is breaking.
Your initial DM attracts replies from people who aren't qualified buyers — just polite responders, curious onlookers, or tire-kickers. Fix: add a qualification question to your first DM that filters. Instead of 'Hi! How's your day?', ask 'Hi! Are you currently working with a coach or figuring this out alone?' — the answer tells you their fit.
You go from DM reply straight to sales pitch, which feels aggressive. Fix: add 2-3 qualifying exchanges before pitching. You're looking for: pain severity, timeline urgency, budget indication. Only pitch people who demonstrate these.
Your sales DM lists your features (what the product does, how long you've been doing it, who else you've worked with). Fix: rewrite to be about their specific problem and how your offer solves it. 'Based on what you said about X, our program addresses it by doing Y, and most people in your situation see Z result.' Theirs first, yours second.
If price drops in message 3, most people bail before understanding value. Fix: hold price until they've explicitly asked 'how much'. By then they've already decided they want to buy — price is just confirming fit. Early price drops kill deals that would've closed.
Your DMs lead into fuzzy 'let me know what you think' closings. Fix: every DM should end with a specific next step — book this link, reply with yes or no, pick a time from these options. Vague CTAs get vague responses.
Reply rate and conversion rate are different problems with different fixes. If replies are high but conversion is low, don't change targeting — fix the middle of the funnel.