In real estate, Instagram is where buyers scroll property tours and agents build personal brands. Cold DMs to investors and outreach to homeowners thinking of selling are high-value activities that don't scale manually.
The specific pain: Spending 3 hours a day cold-DMing expired listings when you should be closing deals. Typical real estate agents goals include lead generation for listings, buyer pipelines, recruiting investors, building agent personal brand. This is what instagram dm bot is built to solve.
Send 50-200 DMs per account per day with full personalization
AI generates unique message variations so nothing looks templated
Track reply rates and conversion per template automatically
Auto-reply to incoming DMs based on keyword triggers
Handoff hot leads to your inbox, let AI handle the rest
hashtags like #luxuryhomes #firsttimehomebuyer #realestateinvestor, followers of major brokerages, engagement on competitor agent accounts.
The typical conversion path: Instagram DM → phone call/showing → listing agreement or buyer representation. With typical deal values around $5,000-$30,000 commission per deal, even modest automation volume pays back quickly.
When sending DMs at scale, Viari respects Instagram's per-account limits and introduces human-like delays between messages to avoid action blocks.