Threads is where Instagram was in 2013 — massive user growth, low competition, and algorithms still generous to new accounts. For operators who move now, the playbook is the same one that built 7-figure Instagram businesses a decade ago. Automation amplifies the window.
Threads crossed 250M users in 2025 and continues compound growth. Meta's algorithm still rewards new accounts with substantial reach on quality content — a pattern that doesn't last as platforms mature. Operators who build Threads presence now, especially with automation-assisted engagement, ride the same tailwind early Instagram users did in 2013-2015.
Threads is text-first and conversational — visual content matters less. Engagement rewards replies and conversation-starters more than likes. Short opinion-driven posts outperform curated photo content. Cross-posting Instagram content to Threads underperforms; threads-native content wins. This means your automation strategy differs: more reply automation, less like-farming.
Auto-reply to posts in your niche (Threads rewards conversation). Auto-follow active users who post in relevant topics. Schedule text-based posts with AI-generated variations. DM outreach is lighter on Threads than IG — still possible but with lower acceptable volumes (15-25/day per account vs 50-100 on Instagram).
Threads connects to your Instagram account — meaning your Instagram followers can be funneled to Threads, and vice versa. Running automation on both platforms (via Viari) creates compounding effects: Instagram audience discovers your Threads content and vice versa. Operators running both platforms together grow both 2-3x faster than either alone.
Threads is an early-mover window. Automation gets you scale in both platforms simultaneously. If you're already running Instagram automation, adding Threads is near-zero extra work for significant extra reach.